Yes, this is the very same site that just recently was “ModNostalgia”… and now the change is official.  The process began last March when I decided that it was time to consult the professionals for a look and feel that would go along with my photography style, and would be something I would be proud of.  Something I was excited to tell people about.  It all began with a simple inquiry to Hey, Sweet Pea (www.heysweetpea.com), asking for some information on what they offer.  I was so impressed by their logo portfolio, I only dreamed that I could one day have my very own logo designed by them!   I filled out questionnaires, collected examples and images of logos, colours and patterns that felt like me, and chatted over Skype with them.  Now, 10 months later, I not only have a new logo, but also a whole new name for my business.  Not what I had planned in the beginning, but in order to fully transform into this new brand, we had to leave ModNostalgia in the past.

This is a whole lot of change for me, but I’m thrilled with how much the people at Hey, Sweet Pea got me.   To give you a taste of what I’m talking about, some words that came out were: playful, inspired, enduring, empowering, inner and outer beauty, kindred, and grace.  I get tingles just reading those words again.  They communicate so much of my vision for what I want this photography business to be.  A place where my clients feel like they can be themselves, and have that show in the images we make together.  Tales of beauty inside and out.

Check out the mood board that Hey, Sweet Pea put together – a kind of collage of the colour, texture, and feel of Storytree Studios.  The beginning of an exciting new chapter.